Magic of Pokemon

From Poké Sources
Cover of the book.

The Magic of Pokemon is a 1998 book consisting of four parts and an introduction. The book begins by discussing the "Dennō Senshi Porygon" incident, with Part 1 mostly consisting of a collection of newspaper clippings about the case. Part 2 contains general information about Pokemon, Shogakukan, and CoroCoro. Part 3 begins with the chapter "The Birth of Pokemon", which discusses Pokemon's roots. Part 3 further contains an interview with Shigesato Itoi, a short history of Japan's video game industry, and again a chapter about the "Dennō Senshi Porygon" incident. Part 4 contains essays about the influence of mass media on children.

The book contains a few graphics that are difficult to put in wiki markup. In particular, it features a rather complex table on pages 162-163 which I attempted to replicate here.

Table of contents[edit]

Chapter Pages
Cover, Back
Introduction 2, 3
Table of Contents 46
PART 1: The "Pokemon Case" and the Media 7
   The Role of the Media as Revealed by Incident Coverage 812
   News File 1391
   The "Pokémon Incident" Tons of Words 92102
   Celebrity Emergency Anket 103112
PART 2: What is "Pokemon"? 113
   "Pokemon" course for fathers 114121
   "Pokemon" has become a part of our daily lives 122128
PART 3: The Age of Television and Gaming 129
   The Birth of Pokemon 130144
   Interview with Shigesato Itoi 145152
   History of the Video Game Industry 153157
   Why did the children fall 158159
   Children's Incidents and Adult Logic in Subcultures 160168
PART 4: Children as Consumers 169
   Both mother and child have begun to have a strange immunity to the media! 170178
   What have we done for our children? 179185
   Everything is full of cartoons 186187
   Appendix 188190
About the authors, publishing information 191
Books by Takahiro Otsuki 192

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The Magic of Pokemon was released on 30 March 1998. It was published by Mainichi Newspaper Corporation, which is of course the publisher of the Mainichi Shimbun newspaper.

Google Books,,
ISBN: 978-4620312187.


For a ZIP file containing all scans, go here (849 MB).
Here is a mirror of the ZIP file at MEGA.

I can create a PDF document of the book if all pages have been proofread.
Similarly, I can create a PDF document of the book if all pages have been translated.

You can help!